Yes, I saw that too. I'm taking the fact that they are now doing a full page spread, with specs & features, and a "coming soon" (previously it was just a pic with a link-to-nowhere) as a positive sign, whatever they name it.
The fact that they're doing so now would seem to indicate that they're still on-track for their "end of May" release. Would I have liked to see it before now? Yes (my i62HD has been on its last legs for a year or two) -- but I'm hoping it will be worth the wait.
Additional details, it seems to have been subject of a (successful) Chinese-language crowdsourcing effort:
http://z.jd.com/project/details/4828...rom=zctgcs0005
¥1,130,845 (US$17,000) of ¥500,000 (US$8,000) target, with 19 days remaining.
Unit price appears to be ¥799 (US$123).
The rename to JDRead appears to be because of the name of ther crowdsourcing site (jd.com).
If anybody can read Chinese, and thus the large amounts of bitmapped text on the page, and provide additional details, it would be welcome.
More here:
http://science.china.com.cn/2016-03/...nt_8650583.htm &
http://news.smzdm.com/p/26028
According to
this article, jd.com (which appears to be yet-another major Chinese shopping portal I'd never previously heard of) may be looking to leverage the JDRead into becoming a major player in the Chinese market for ebooks.