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I resisted the Kindle empire for years (prefer the concept of epub, liked instore reading, preferred the Nook itself).
I gave up on B&N when they started the obvious crackdown moving towards ebooks in their app / nook only (not being able to download ebooks from the site any more, etc). They should be making it easier for folks to get their ebooks, not harder.
Other bad misplays (in general) included trying to get their own appstore going for the Nook Color instead of going with Google Play (they had a decent little tablet at a bargain price at a time tablets were all like $400 devices). They could have had a very competitive little tablet as an e-reader but people didn't want yet another appstore.
I don't order physical books from B&N either at this point. Like the story at the digital reader posted above (about the pre-order price guarantee). I pre-order hardcovers at Amazon where I know I'll get the best price up until release.
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