Quote:
Originally Posted by SteveEisenberg
Why would you hold a valuable intellectual property asset and do anything with it other than to maximize the value in whatever way you are advised by a marketing expert? It's not a matter of needing or not needing money. If you don't need the money, give it to charity.
I can see a life-saving drug being an exception. I can't see if for a book anyone can get in the library.
As for school districts being a reasonable object of charity, some are, and some aren't. Keeping down the price for everyone who buys the book, to help a few who are genuinely needy, would be quite an inefficient form of charity.
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School districts with their masses of captive buyers are not in any way, shape, or form charity unless you are selling at a loss. If you keep the price down you are competitive in maintaining a marketing tool which in this case makes a dusty old book depicting events and attitudes of nearly a hundred years ago a well known classic.
If the price goes up very high the school districts will pick somebody else's book.
As well they should.