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Space, money, availability and ubiquity.
Space: Obvious. Ebooks don't take up space in the house or in suitcases
Money: Ebooks were and to some extent still are much cheaper than paper books
Availability: I could get the latest Baen SF/Fantasy books as soon as they were published, rather than hoping to find them in a local book store.
Ubiquity: With a PDA, I always had a book or ten with me.
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