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Knowing nothing about it, I'm still going to opine that the heirs may be a little behindhand in this. I'm sure there was a spike in sales following both the release of Go Set a Watchman and Harper Lee's death, but I assume it's settled down to more typical levels and price could matter. I suppose they've got a good sense of the elasticity of demand, but it could be wishful thinking. In any case, a very nice earner, all things considered.
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