I gave them a try yesterday. I even went to my local Christian bookstore to buy the card. I was thinking of buying an NIV Bible for my 700. Sony's was $15 and DRM'd. Symtio's was $10, delivered in epub, lrf, and lit without DRM. That made the sale for me.
So far, I like what I see. I'm curious to see how brick & mortar distribution plays out for them. I know the cashier I had said that the card I brought her was the first one she had checked out, but she generally liked the idea.
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