Quote:
Originally Posted by sufue
I was thinking the same thing, and I too haven't been buying much from Kobo in the past couple of months...
It's not just that Kobo hasn't had many coupons recently, but that they tend (on what I want to buy, at least) to start from a higher price too. So, if they want to reset my expectations to not having coupons, they also need to reset theirs a bit and offer at least close to competitive prices. It sort of reminds me of the couple year old JC Penney debacle in the United States (except that Kobo hasn't even done the everyday low prices).
From Forbes (emphasis mine):
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Sufue, (and everyone else), I think that for Kobo if they try to change the consumers attitudes towards coupons by re-engineering our expectations then it will be worse for them than the JC Penney example.
Kobo is an ebook seller, meaning that consumers can just keep travelling, countries and/or stores, until they find what they want; whereas with JC Penny consumers can just 'pop in' and make purchases that may be bulky, or best purchased for whatever reasons 'locally'.
So, if consumers aren't happy with Kobo changing their coupon policy, consumers will find another ebook seller that offers advantages to them.