I tend to stick pretty much exclusively with Kobo, but I am a bargain hunter at the same time. I bought my first kobo before kindles were available in this country, and by the time kindles were available, I had enough invested in my kobo library that I didn't really want to switch. Nor did I really want to have multiple ereaders with different libraries. And while I could probably go online and find help somewhere about doing all the converting and all of that, at this point I don't want to go through all the hassle it would require. At the same time, I am not willing to pay nearly double the price on kobo than one would pay for the same ebook on amazon. I'd shop in those buy 2 get 1 free sales if they'd actually have any books in the incredibly short lists they do that I wanted or would read. I appear to be one of the fortunate ones who has had very few occasions where I have had to contact CS, and for the most part, they have been quite helpful. I didn't always get the response or result I wanted, but the agent I dealt with was at least helpful and pleasant. Including today. I posted a few days ago about my price match guarantee test. Kobo has of course, denied it. Despite the book being 16.19 on kobo, and 9.99 on amazon, and me paying full price for it at kobo (no coupon) - Kobo has decided that they do not need to give me a price-match reimbursement because "The price I paid through kobo was less than the competitor's price." Ummmmmm........ No. I used their little chat now button in the email, and have just chatted with a cs service representative who has agreed with me that they have made a mistake as has escalated it back up to the price match guarantee people to be fixed. He/She was very pleasant, but now lets see how long it takes for them to resolve this one....... There are several similar books, so if they decide in my favour, I may pick them up.
All of that said, their website really does need improvement in so many ways. And they really do need to talk to the publishers and do a better job of getting books available. I've had several occasions in the last few months where a book was available in paperback format at major retailers, and in ebook format on amazon on release day, but not available on kobo until several days later.
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