I was thinking the same thing, and I too haven't been buying much from Kobo in the past couple of months...
It's not just that Kobo hasn't had many coupons recently, but that they tend (on what I want to buy, at least) to start from a higher price too. So, if they want to reset my expectations to not having coupons, they also need to reset theirs a bit and offer at least close to competitive prices. It sort of reminds me of the couple year old JC Penney debacle in the United States (except that Kobo hasn't even done the everyday low prices).
From
Forbes (emphasis mine):
Quote:
Anyone who has an affinity for American business icons — as testaments to this country’s long-standing fondness for the free enterprise system— cannot help but be concerned over the fate of JC Penney JCP +4.19% . The company continues to lose money and burn cash, with no turnaround in sight. Investors are bailing out from the stock, which dropped to single digits during Friday’s trade, following a stock offering by the company.
What haunts JC Penney?
A strategic mistake made close to two years ago, regarding its pricing strategy –replacement of sales through coupons with everyday low prices.
The old policy has been working well for retailers, because it hypes consumer emotions, making them feel smart and encouraging them to talk with other consumers about it. That’s how hype and buzz begins.
JC Penney did away with this strategy after Ron Johnson assumed the helm of the company, modeling the company’s stores after those of Apple AAPL -1.12%.
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link:
http://www.forbes.com/sites/panosmou.../#36e0e7c73a6c
All other things being equal, I prefer ePub, so would prefer to buy from Kobo, but at the moment, mostly I'm buying stuff on sale at Amazon, and also reading from the three libraries I belong to.
Quote:
Originally Posted by Lynx-lynx
It's very quiet in this thread, and I'm wondering if it's because there are no general coupons around. That is coupons that can be used on any discountable ebook.
I know I've bought only a couple of books from Kobo over the last two to three months, when Kobo stopped sending me 90% miss you codes, and those books were .99p on sale.
My next two next in series reads are paper books from my public library and I'm first in line to read both books (Jacqueline Winspear and Donna Leon). My library stocks a lot of the types of authors I read, so I'm not overly reliant on Kobo.
Well, if other's are like me it means that whilst we're saving money by not buying ebooks then Kobo isn't making money.
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