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					Originally Posted by  lkmiller
					 
				 
				Kobo is my first choice because my Kobo is my favorite reader.  Unless I don't want to bother with a price match or it's not available, I stick with Kobo. 
			
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 I'd guess that's the majority of Kobo buyers too. 
One guy at work doesn't care about prices, except if it's a price he's willing to pay when he goes to purchase. He doesn't care if it's $2, $5 or $10 cheaper on Amazon and says it's not worth the time to compare prices, not to mention convert if he were to buy from Amazon.