MobileRead Forums - View Single Post - KKR on why bestsellers aren't what they used to be

fjtorres · 03-06-2016, 05:14 PM

The real news in the deprecation of bestseller-dom is that more and more readers are spreading their money around so that even casual readers are looking beyond the big name authors to midlisters and to the backlist.

That kind of behavior change is long overdue and a welcome development.
Diversity in publishing needs diversity in buying.

Edit: ...and I don't mean diversity in the political sense but rather in its classical meaning of variety. If tradpub is to survive it needs to stop chasing blockbusters and get back to basics putting out a full range of good books and helping them find their natural audience.

03-06-2016, 05:14 PM	#4
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	The real news in the deprecation of bestseller-dom is that more and more readers are spreading their money around so that even casual readers are looking beyond the big name authors to midlisters and to the backlist. That kind of behavior change is long overdue and a welcome development. Diversity in publishing needs diversity in buying. Edit: ...and I don't mean diversity in the political sense but rather in its classical meaning of variety. If tradpub is to survive it needs to stop chasing blockbusters and get back to basics putting out a full range of good books and helping them find their natural audience. Last edited by fjtorres; 03-06-2016 at 06:14 PM.