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When Amazon was resisting agency pricing, they had not clearly won the reader wars, B&N and Sony still had substantial market share. Amazon was willing took take smaller profit on their ebooks, along with the lock-in the manufacturers gave them by requiring DRM, and their superior ebook buying experience compared to their competitors' websites to become the defacto standard ebook platform. Now that they have a clear majority of ebook readers that with never go away unless the publishers force all ebooks to be sold in a standard format that can be read by any dedicated ebook reader (and maybe not even then), there is no reason for Amazon to do any ebook discounting on their own.
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