View Single Post
Old 03-02-2016, 11:18 AM   #22
Xianxia
Zealot
Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.Xianxia ought to be getting tired of karma fortunes by now.
 
Posts: 101
Karma: 3017168
Join Date: Nov 2015
Device: phone
Quote:
Originally Posted by Cinisajoy View Post
How did Amazon lose?
They still sell those books.
The companies came to an agreement.
Amazon now puts on every big 5 ebook "the price was set by the publisher".
That is in the price box.

A lose would have been if the Big 5 had pulled their books.
Amazon wants wholesale for ebook.
Big 5 Publishers wants agency pricing.

The winner is the one that got what he/she wants. Amazon lost since they didn't get what they want. The Big 5 Publishers did.




Why Amazon would want wholesale for ebook even though it is not as profitable as agency pricing ebook?

Market share and happy customers. Expensive ebook prices = not happy customers.

Also, Amazon wants ebook to be grow. High prices will put a stop to that growth.

Also, with the "PRICES THE SAME" everywhere for Big 5 Publishers ebooks, Amazon doesn't have a pricing advantage over Nook or Apple.




For publishers, why would they want agency pricing even though wholesale is MUCH MORE PROFITABLE for them?

They want to put a stop to ebook growth to protect their print business. Higher ebook prices will mean some customers will go to B&N brick and mortar store instead to buy the hardcover/paperback.

Last edited by Xianxia; 03-02-2016 at 11:28 AM.
Xianxia is offline   Reply With Quote