Thread: Did the Big 5 Shoot their own foot with demanding the return of Agency Pricing?
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Old 03-02-2016, 11:02 AM   #15
Xianxia
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Quote:
Originally Posted by Rizla View Post
Hmm. Which is true?
Agency pricing is both good and bad for Amazon.

Good: 30% cut since it's mandatory
Bad: Higher ebook prices = not happy Amazon customers = losing market share since some ebook buyers now buy prints instead at brick and mortar stores when before they buy on Amazon.

Amazon fought Hachette in 2014-2015 (lot of articles about it). Amazon lost since Hachette got what they wanted which is agency pricing.

After that, other publishers follow suit.
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