Thread: Did the Big 5 Shoot their own foot with demanding the return of Agency Pricing?
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Old 03-02-2016, 10:51 AM   #12
Cinisajoy
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Quote:
Originally Posted by Xianxia View Post
Amazon fought and lost.

Hachette wants agency pricing and they got it

Hachette’s CEO Michael Pietsch:



Amazon whole business practice is about lowest prices possible to grow market share. For Amazon, it's about revenue, not profits.

In this case, the Big 5 is forcing Amazon to take 30% cut on each ebook sold.

Amazon is using the profits from ebooks to make prints cheaper on Amazon. Market share again.
Proof of how Amazon is using profits please.
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