It's a marketing tool. The average reader has no idea that the Bestseller lists are gamed. They just see that it is on there and consider the book, whereas if it weren't there, they may not have heard of the book.
I know the Bestseller lists were being gamed in mid80s, so this is not a new issue. It really only became common public knowledge, I think, then the members of Church of Scientolgy went on mass buying sprees to get Hubbard's books on the Bestseller lists.
Last edited by Tarana; 03-02-2016 at 09:52 AM.
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