@katsumani - I don't like it either. There are a couple of things readers can do to help publishers and/or authors: Buy direct whenever possible and leave reviews. Sadly, like it or not, the most valuable reviews for an author are still those left on Amazon because of the way their algos currently work, but ANY review helps, including just a star rating on GR or Leafmarks or other reading groups/forums.
Keep a list of your favorite authors on various forums or places like facebook (liking the authors or the series on FB actually does help because the more likes an author has, the more visibility the author has. FB algos will show posts to about 5 percent of the people following an author unless the author gets shares or likes or comments on a post. The more often a share/like/comment occurs, the more often that post AND the next post will show. Basically if people show an interest in an author's posts, they are seen more. This is why many, many companies have resorted to dog/cat videos. They will run a cute animal video. It gets LOTS of likes, shares and comments, especially if the caption says something like "If you think this is the cutest thing you've seen all day, LIKE and SHARE." At the same time, the company is likely to post something that is more product related.
Radio companies on FB have INUNDATED FB with these videos or little cute sayings and people share them all day long. Right underneath or on top will be the name of the company/radio station/etc.
Now and then, if you are a library-goer, ask your library to buy books by your favorite authors. Even if you have read them, always check out a book that you request as a show of good faith when the library orders books in for you.
Those are the easiest and most obvious things you can do for an author.
I've probably left some out, but those came to mind.