Quote:
Originally Posted by kazbates
By the way, thanks for your post. I will be much more careful in making purchases from Borders in the future. No matter that they are new to selling electronics, in this economy making sure customers are happy and getting them back in their stores should be a top priority.
Kaz
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One would think that would be a priority, but in today's world the actual contact with the consumer is the last thing anybody in the corporate world thinks about, which is why the world's economy is in such horrible shape. Everybody only cares about how well their stock does in the stock market, and every corporate decision seems geared towards that.
Today it seems that corporations only begrudgingly consider their customers and then only as to how it will affect their stock prospectus. How can Target and Walmart have such a terrific return policy and Border's have such a horrible return policy? Border's will take back books as long as they look new, even though the customers may have read them but they won't take back electronics. There's no logic, but I have noticed that my local Borders is much more empty when I happen to go in (which isn't often) than it ever has been before and I think it may be headed to extinction, at least the local store.
Gone are the days when the customer came first and satisfying the customers were how businesses stayed in business.
oh well -- at least we all know now not to be anything electronic from Borders!