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I'm 22 and have a Kobo. However, most of the people I see with e-readers are older (50+). They also seem to be doing more commuting - I guess young people are more likely to (in my area at least) drive or bike to wherever.
My mum (59) was thinking of getting one as books are too heavy for her (arthritis). Younger people tend to want 'stuff' while older people downsize, making an e-reader more tidy and space efficient.
Additionally, I don't think there are actual e-readers to buy in book shops in my area? I got mine from an electronics shop (not everyone would think to look there, or be put off as electronics shops aren't specialists in book related items), so the lack of being able to play in store may deter people. I guess some older people may be house bound or spend more time at home (retired, ill, looking after grand kids, work from home) compared to younger people who are out and about and therefore are more likely to buy a physical book (grab it when they see it) instead of leisurely browse online.
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