I recently found this
article on Kobo posted on the Globe and Mail a few days ago.
Some facts from the article:
- Kobo has 26 million users.
- Presence in 190 countries.
- A library of 4.7 million e-books and magazines.
- In third place behind Apple and Amazon.
- 2011, Kobo was sold to Rakuten for $315-million.
- 2007, 25 people worked at Kobo, now it is 360 employees.
- Average customer is more likely to be 50 years old than 20.
I always thought that Kobo was in second place, but not third people Apple.
I am perplexed why older people would be drawn the Kobo brand.