So, they decided to let pbooks actually be special snowflakes...
...at least as far as shipping goes.
The timing is odd--what with fuel prices trending down and the several initiatives they are ramping up to do a lot of their shipping themselves.
http://www.reuters.com/article/us-am...-idUSKCN0VR00O
It does seem like a push to get more shoppers to sign up for Prime...but Prime doesn't need much pushing for repeat customers. Even at $35 the math argued for subscription.
Could be a move to pacify stockholders worried about their rising shipping costs...