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Penguin’s art director, Jim Stoddart, who was tasked to produce the "approachable and contemporary" new design, said: "The new range blossoms from black into the technicolour of Penguin’s heyday. While this is a comforting nod to past Penguin, this is very much a series of books for the modern age."
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Translation: "We're cheap bastards, and are only paying for one colour printing now (plus black)."