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Interesting replies, thanks guys. I've done some digging around and Impulse is Harper Voyager's ebook first imprint. I guess this means that a) the pbooks aren't given priority, and b) as someone's already mentioned, many of these books are just catalogue filler with the vaguest hope they'll sell well enough to justify more investment.
To be honest, I'm still reading the book, but am enjoying it. I can see what reviewers mean when they say the author needs some polish, but I think that'll come with experience.
I looked at some other authors' rankings, and sometimes they were higher up in pbook, and sometimes in ebook. These were quite well known authors; for instance, Jaye Wells' 3rd book in her Prospero trilogy is in the 30,000's in pbook, but over 140,000 in ebook, and she's a well known midlister/low-level bestseller.
The author in question must have sold enough copies of his first book, as according to fantasticfiction the second is due out in May, with the ebook releasing first.
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