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Interesting article, thanks for the link.
I think that the answer to your question is that the author you are talking about only has one book out and it usually takes a while for an author to develop an audience. I suspect that it's a pretty decent sell for a first time author who wasn't heavily publicized, especially since the reviews, while positive (mostly five star) also indicate that the author needs a bit of polish. What to you think of the book?
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