Originally Posted by fjtorres
It's leverage.
Well run businesses always leverage their capabilities to the max, especially if it can get them into new markets or entire new businesses. Look at how they leveraged their inhouse IT expertise to develop a hosting business thst has evolved beyong website hosting into a full computing platform with its own distinct APIs. No surprise then that their biggest and closest competitor is Microsoft, another leverage expert. Oracle is a lot smaller but they are leveraging their installed base in the corporate world to bootstrap themselves into a cloud player. In fact, just about the only mayor tech firms *not* looking to leverage themselves into the cloud era are Facebook (who, like Twitter, are really a communications company) and Apple who are so unwilling to let go of their hardware roots they'd rather get into the car business. (That should be interesting.)
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