Quote:
Originally Posted by AnemicOak
Big publishers call it "friction". Although Penguin was the only one to do this the big pubs in general (I remember John Sargent from MacMillan talking about friction too) don't want borrowing eBooks to be "to easy"...
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I don't understand. Why would someone want to provide a service and NOT make it easy to use? Your description sounds as if the publishers want people to go through at least some effort to get at their books. In most business models, you will lose to the competitor that doesn't make you spend that effort.