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Got it. What a dustup! Personally, I agree that Tor could have done a better job, PR-wise, in dealing with the misunderstanding... as a business, it is their responsibility to placate customers, or to blow them off, depending on whether or not they want their business in the future. Looks like some of Tor's people decided they'd rather blow them off. Distressing.
For the record, I, too, assumed that Tor was using Tor.com to signal an imminent release of an extensive e-book catalog of their titles, and was disappointed when no such catalog appeared after the giveaway period. If that makes me gullible, so be it.
But after a promotion like that, I still expect Tor e-books from them.
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