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I was intent on buying a silver one cuz I thought it'd be sexier (heh, I need all the help I can get). But when I got to the Sony store they had both and I decided to be thorough and give them both a try by reading the same text on both - and the difference was quite startling to me. The darkness of the blue Reader makes the grey background of the display appear much whiter than on the silver Reader. And that made it easier to read or at least it seemed like it did. Given that, I cannot imagine why Amazon decided to make all the Kindles white.
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