The Case for the Resurrection of Jesus by scholars Gary R. Habermas (
Wikipedia) & Michael R. Licona (
Wikipedia) is their layperson-accessible-but-footnoted-for-scholars apparently-apologetic (in the sense of defense of some sort of theological claim, rather than sorryness) apparently-pop-cultural-referential (interestingly, one of the editorial reviews for this claims it covers alien abductions

and Elvis sightings ) explanation
cum DIY evangelism guide for Exactly What It Says In The Title, free courtesy of Christian publisher Kregel.
Currently free, probably just for one day @
Amazon (available to Canadians & in the
UK). This doesn't seem to exist as an e-book at B&N, but price-drop-check linkage for
Google Play in case it goes free there (or already is in your locale), as Kregel freebies sometimes do.
Description (I had to go direct to the Kregel website to find a blurb for the book which actually said what was inside, instead of quoting vague praise for it; obviously, this version does not include the interactive CD)
This is an accessible, comprehensive, and persuasive resource providing detailed evidence for the resurrection of Jesus. It also demonstrates how to share the material clearly, honestly, and definitively. Included is an interactive CD which tests the reader's knowledge of the material by using an entertaining TV game show format.- Written by the leading evangelical apologist on the resurrection and an up-and-comer
- Includes an interactive CD to cement the information from the book
- Written for lay people but includes extensive footnotes that scholars will find valuable
- Includes charts, diagrams, and a detailed outline for quick reference