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My advice would be to look at both stores. Know that if you get a Kobo but want to shop at Amazon, you will have to convert the books.
If you buy a kindle, the format the book comes in, depends on which device you own.
There is no Kindle Desktop.
There is a Kindle for PC app.
If you use that or the transfer via PC button, your kindle books are stored in a documents folder.
Otherwise, your books are stored in the cloud at Manage your Content and devices.
I personally just own the basic kindle with no lights.
I also own a Kobo.
I can't really tell much difference in the two. Except that I don't like the Kobo store.
Good luck.
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