Quote:
Originally Posted by JoHunt
Mine ends on January 22 - I also signed up last year during the Golden Globe sale. I'm also not renewing at full price (but I would have for $73  ).
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Mine ends on the 23rd. I can justify Prime at around $70, but I don't use the music much, most of their video content is old HBO stuff that doesn't interest me. With occasionally using shipping, occasionally listening to Prime Music, and watching a series of something like Justify, Bosch, and a few others, it is worth it to me at the lower price, but $99 a year is harder for me to justify. I know some people using it for constantly shipping things, but I don't use it that much.
I sent feedback awhile back telling them I would be interested in their digital stuff at around $6 a month if they had a separate service for it. I also think it is a huge mistake for Amazon not to offer monthly payments on Prime for customers in good credit standing, like they offer with buying Amazon products on payment plans--they have suckered me into to doing that a few times

Sometimes it is easier to justify $8 a month rather than $99 all at once. A few people might abuse the monthly payment option, but most would probably just put it in their budget and forget it like I do with Netflix.