Personally I could care less about 90% of the features that Amazon has added to the Kindle apps over the years. The only thing they are doing is adding bloat to what should have been an unbloated reading app. Instead of turning their app into bloatware like Adobe does, I wish they would simply give us some more usable formatting controls like margins of whatever size we choose, text weight adjustments that actually work, font sizing that is scalable, etc. It is a bleeping READING app not a SOCIAL MEDIA app. So why doesn't Amazon improve it to make READING more comfortable to our eyes and tastes?