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GtrsRGr8 · 01-14-2016, 12:16 AM

The publisher, Open Road Media, has one day deals everyday. I don't know if this is one of them. If it is, the price may be good all day today, Thursday in the U.S. (if not, it may be good only for a few more hours from now at the most).

Secret Formula. By Frederick Allen. Rated 4.7 stars, but from only 9 reviews at the present moment at Amazon; rated 3.69, from 61 reviews at GoodReads. Print list price $19.99; digital list price $14.99; Kindle price now $2.99. Open Road Media, publisher. 510 pages. http://www.amazon.com/Secret-Formula.../dp/B01543FEE4.

Book Description
How a Victorian-era medicine spawned one of the nation’s richest companies and became the world’s most recognizable brand

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

01-14-2016, 12:16 AM	#46
GtrsRGr8 Grand Sorcerer Posts: 7,334 Karma: 27815322 Join Date: Aug 2012 Location: Southeastern U.S., ya'll Device: Kindle; Kindle (10.1.1) for PC; Kindle Cloud Reader	Coca-Cola--Learn about the Drink and the Company for 80% Off of Digital List Price. The publisher, Open Road Media, has one day deals everyday. I don't know if this is one of them. If it is, the price may be good all day today, Thursday in the U.S. (if not, it may be good only for a few more hours from now at the most). Secret Formula. By Frederick Allen. Rated 4.7 stars, but from only 9 reviews at the present moment at Amazon; rated 3.69, from 61 reviews at GoodReads. Print list price $19.99; digital list price $14.99; Kindle price now $2.99. Open Road Media, publisher. 510 pages. http://www.amazon.com/Secret-Formula.../dp/B01543FEE4. Book Description How a Victorian-era medicine spawned one of the nation’s richest companies and became the world’s most recognizable brand Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories. Last edited by GtrsRGr8; 01-14-2016 at 01:54 AM.