calibre can set the Start Reading Location (it is the "Text" semantic).
But Kindles store the cover image in such a way that it isn't actually a location in the book -- it is metadata.
You will notice that paging backwards to the cover actual.ly registers a new location in the "Back" history.
Obviously an extra page with an embedded image of the cover will be a part of the book text itself, and you can set that as the beginning. It will then show up twice (one metadata cover and one coverpage).
That is the only way.
Personally, I prefer the current way of things
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