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Getting a little off thread here, but a number of years ago, when talking about ebook piracy, Tim O'Reilly said "The real problem for most authors isn't piracy, but obscurity". I would expand on that a bit and say that the biggest reason that some quality authors never made it big is discover-ability rather than anything else. How do you manage to catch your audience's attention in a sea of dreak? It was true prior to the indie movement and it's 1000 times more true now.
Prior to ebooks, an author had a very short window for readers to find their books before the book stores started shipping the unsold books back, with ebooks, an author now can develop a following more slowly. But that assume that readers can find those authors in the flood of ebooks.
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