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I've bumped this thread because Kobo has introduced an excellent initiative:
Price Match Guarantee:
If you find the same eBook on another website for a lower price, we'll credit you the difference plus an extra 10%!*
*10% of your original purchase price, within 7 days of purchase. Terms and conditions apply.
Look for this Guarantee at the bottom of the home page of kobobooks.com
Note: countries that I know it applies to: AU NZ US. But, I'm sure that Kobo has instituted it in other countries as well.
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