I've just checked the AU home page and we now have the Price Match Guarantee as well.
I note the following:
'If you find the same eBook on another website for a lower price, we'll credit you the difference plus an extra 10%!*
*10% of your original purchase price, within 7 days of purchase. Terms and conditions apply.'
For those who have used the price match, did you get an extra 10%?
Whilst I applaud Kobo's initiative I'm not sure that I see the advantage to using it .....
But, I don't care for the super points promo, and haven't signed up for their Loyalty program.
Edit
Here is a link to the Terms and Conditions mentioned above:
https://store.kobobooks.com/p/pricem...ut#terms-modal
This link just takes you back to the page you were on .... so the T&C seem to be as already stated on the page ....
Edit 2
As the price match works on 'all' ebooks perhaps an advantage would be when the book is one that is not discountable. But still, you could spend a lot of money on the original and you don't get the difference back in cash, just in credit. So basically, it's money you've well and truly forked out.