Quote:
Originally Posted by fjtorres
That is exactly the point.
Amazon isn't the only one with free shipping or even free two day shipping. The key to Prime is there is no limit to the free shipping in terms of price or size. Whether it be a $3 cellphone battery or a 20lb case of dietary supplement juice, there is no constraint on the shopper. If they want it, they can order it. And the price is generally cheaper and the experience faster and smoother. Search. Pick. Click. Done! No round trip out of the house.
(Asimov's Solarians would approve.)
And yes, as many point out from time to time, not everything in the Amazon online mall qualifies for Prime and Prime isn't always the cheapest listed price. What it almost always offers is the most convenience.
Things like subscriptions for consumables, the physical one-click DASH buttons...
I forget where I saw it amidst the flood of retail reports over the past few weeks but one number that stuck with me was the percentage of visitors to the website that end up buying something on a given visit: 54% or so.
That number is outrageous: most online sites would kill for 10% and Amazon gets half its visitors to buy?
Wish I could remember where I saw that to check and see if it includes Kindle reader visits. Those digital visits may be a good part of that number.
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Yes. That is all visits. This is why Amazon has always offered free ebooks.
You know long as I'm here I might as well grab the dog food.
Amazon doesn't distinguish customers by what they buy. Just total number of orders. And the CSR's don't look at the amount spent either.
Note just for a little info, I spent 65 on digital orders, 50 on gift cards and 874 on physical stuff.
No clue on freebies. Though now I am curious.
Update in 2015, I had 1215 digital orders. Of those only 65 were paid orders. 32 were free apps and 7 were apps purchased with coins.
Other interesting trivia. In the last 6 months of 2015, there were only 207 orders of which 26 were paid orders. The majority of orders came between Jan 1 and April 11.
Conclusion: you guys are good for my overall purchases but harder on my wallet.
