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Doesn't the marketing represent the lion's share of a book's cost? I have used the price of mascara as an example. A tube of mascara is probably about fifteen cents' worth of pigments and wax, but the elaborate packaging and advertising thereof elevates its price to the range of precious metal. No matter how simple it is to develop an ebook, it's the marketing that sells it, and I don't see ebook marketing as being very different from pbook marketing.
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