Thread: "Amazon lifts the veil on Prime"
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Old 12-29-2015, 02:18 PM   #8
fjtorres
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Quote:
Originally Posted by jswinden View Post
The digital portion of Prime is lackluster, IMO. But Prime is worth the money to me for the shipping savings alone.
Prime is a loyalty program meant to keep customers happy.
The Digital stuff is meant to be frosting.
(For now.)

It is also, from Amazon's side, an incubator for their next wave of cash cows.
At some point Amazon will likely treat their content services like they treat FREETIME FOR KIDS: one price for Prime members and another for non-members. All the exclusives and original content are investments in building up an HBO/Netflix would-be competitor. The tablets and streamers are the way they monetize it now but eventually, once they build up their reputation and catalog, they'll go from Prime-only to open to all comers...for a price.
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