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May I suggest that this is the first shot in the upcoming mobi vs Adobe war that is looming this year.
I suspect that every pdf and epub ebook I have purchased from various ebook stores in US,UK and Oz have been served by Overdrive.
Fictionwise have always been mobi, lit and ereader with very little support for secure Adobe and with their push to a new "epub-like" ereader format that may not sit well with the Adobe pdf and epub.
Maybe this is a bit "conspiracy theory" but who knows.
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