If you think about it, e ink readers are kind of pathetic. Look at the $10 android phone. It packs into a much smaller space a quad core 1.2Ghz cpu, sd slot, microphone, speaker, blue tooth, cell radio, Wi-Fi, camera (crappy camera, but camera nevertheless). This $200 reader does not even have sound. Ok I guess the e-ink screen and front light cost more than the cheap lcd, but really, don't the cheap phones show all the other components cost very little? And the fact that you have a larger form factor to work with makes design and assembly easier.
Eink readers are the smart phones of Soviet era Russian consumer electronics.
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