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Most of the books I'd like to read were released some time ago (not considered classics through) and they have run on best seller lists for weeks on end when people were purchasing the paper books at stores and online. My belief about those books is that the costs have been incurred and paid for by the bestseller prices long before they are converted to eBooks.
Most of the time after a book has run its course on the best seller lists, the price of the paper book goes way down. At that point, I expect the eBook price to be reasonably below the paper price, since I think any dollars that come in from the sale of eBooks for those kinds of books is gravy (well, after the publisher or distributor pays the DRM costs). For those kinds of books, my belief is that the primary cost for eBooks is DRM costs.
Now if a publishing company's business is purely focused on eBooks, then I'd expect to pay more for those books because there are still the usual formatting, layout, etc costs of creating a book, but for a publishing company who is primarily focused on paper books, I don't think the costs for eBooks should be the same as for paper books, especially when I consider the constraints associated with eBooks (DRM, not able to share books or donate books, etc.).
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