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I see you have edited your initial post (I got the whole of it in my inbox);
Colleagues = other writers.
Clients = customers of Bookbub.
I am not a vanity publisher. And so what if I were, anyway? What difference would it make?
I already know why people subscribe to Bookbub.
Price points determine how much you make and therefore whether the ad is a good buy. Bookbub publish an average 980 downloads for, for example, Supernatural Suspense. But that is an average across price points, as they now tell me. If the average download rate at 99 cents is 70% higher than the average at $2.99, then the average at 99 cents is 1234 downloads. At 35% royalty, that means an average income of $431.90, which makes the cost ($360.00) more palatable. That equals a profit of $71.90 rather than a loss of $20.43.
On the other hand, the average number of downloads at $2.99 would be 726. At 70% royalty, with an Amazon delivery fee of 10 cents, that is $1468.70 in royalties. The cost is $900 for the ad. That means a profit of $568.70. So Bookbub may actually deliver a higher profit to the author selling fewer books at $2.99 than more at 99 cents.
And that is what's with me and price points. The devil is in the details.
(And which is why I suggested to Bookbub they publish averages for each price point rather than the average across price points. As you can see, the numbers are far more attractive when the details are known.)
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