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It seems that the conversation has turned a little cross-purpose.
How you use Bookbub, and what you can expect to get out of it, are things not easily tracked from a averaging a few figures off their website. The results are going to vary widely and be something only the individual authors are likely to know (after considering the impact of the marketing across sales of all their work).
eggheadbooks1, your simplistic average relies on the idea that Bookbub can guarantee some minimal success to every book submitted to them (given their service model). That is never going to happen. Spending that much money will turn out to be a mistake for many - but that's not unusual. In some cases it may have been a predictable mistake (the book not well prepared), but in many others it will just be a matter of the book not finding an audience.
None of which is trying to endorse Bookbub in anyway. So far I don't market at all beyond my few posts of the self-promo forum here, but I don't see anything in what you (eggheadbooks1) have presented so far that suggests Bookbub are taking unfair advantage of authors (or, at least, no more than the many other commercial enterprises offering such services).
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