Quote:
Originally Posted by Hitch
That's what I thought. Just making sure I understood the discussion, as somewhere in here, it seemed as though there was some dismissal of the numbers; but as many authors are not in KDP Select, nor in Countdown Deals, the 35% of the $0.99 would be accurate.
Vis-a-vis the sales-advertising click through ratio, as someone who advertises myself, while .1% isn't fabulous, it is in a tight niche. In other words, normal open rates (2%) are only good based on how many of those, in turn, buy. It's reasonable to assume that Bookbub may have--I say, may--a higher click-thru-to-buy percentage than the average bear. Just an idea.
I have a number of clients who use Bookbub, and most seem to be happy. I can't share their numbers, but those that do, and are happy, are those who treat publishing as a business--not a hobby. They keep very diligent spreadsheets and calculate their risk-return ratios quite tightly. I can only assume, then, that those folks are getting solid returns on their advertising dollars.
n.b.: most of those are multiple-book clients. More like 4-5 books, not 2. If that helps.
Hitch
|
Just 4 or 5 books? Most I know that do Bookbub, 5 is the absolute minimum on number of books they have out.
Hey Hitch,
I think the OP is basing their ideas on only average Bookbub buys. Not the extra benefits.
And yes every successful Bookbub author I know keeps very diligent records too. On everything connected with the book.
I do believe we are both talking about authors that easily spend 4 figures or a high 3 before the book comes out.