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Ciniasjoy: Now here is the thing. Bookbub are the advertiser BUT they are also an Amazon affiliate, which is why Bookbub's price goes up the higher your book is priced: the higher the price, the less traffic clicks through, the less Bookbub makes on affiliate fees and therefore tries to make back on charging the publisher more. If Bookbub were merely an advertiser, the ad would cost the same no matter the price of the product. If I take out an ad on Google, or in my local newspaper, I am not charged for my ad based on the price of my product.
My comment comparing Bookbub to a bookstore is simply this: Bookbub is about eyeballs, traffic, but would you want to be in any store where the customer-to-buyer ratio is only .1%? Would you advertise in your local paper if they told you that only .1% of the people who see your ad will show any interest?
So I'm questioning the math-to-hype ratio. And yes, one has to spend money to make money, but one can still question the ROI. Any smart businessperson does. It may be that ads on 10 similar sites at less cost is better than 1 ad on Bookbub.
The proof is in the pudding. If you think Bookbub is a good return on investment, share some numbers. And not just free downloads, but actual sales figures.
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