Quote:
Originally Posted by Alisa
Precisely. It's not about supply at this point. Yes the books are out there. The demand for ebooks just hasn't been there to the extent it would make it threatening. The vast majority of the reading public still reads paper and doesn't even consider the idea of downloading a book, pirate or legal. The used book trade costs them way more than ebook piracy. I think that may shift as devices get better and cheaper.
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I don't think they will even have to get cheaper. I foresee textbooks moving to primarily electronic format at Universities in the next five years. This will create a rapidly growing public awareness of ebooks.
I don't see an ebook reader competing with a book. I see it competing with a
bookcase, so as long as the price is competitive with a bookcase then they will do alright.
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