|
No they are not.
I was just correcting your 35% across the board statement.
Now here is the thing.
The authors are not giving Bookbub royalties. They are paying for an advertising service. Advertising cannot be compared to a bookstore.
Not to mention, that download figure is only from those people that used the Bookbub link to get the book.
Example: today Breakers is advertised on Bookbub. I did not click on the link in the email but I will go over to Amazon to see if I own it or need to grab it. Note I owned it.
Now that particular author has several other books too and looking I see he has more books I might be interested in.
Bookbub is for visibilty. I know one author that has an advertising budget that makes a Bookbub look cheap.
It is to get people in the door. Rather like sweet potatoes were 5 lbs for $1 at a local store. $100+ later, we left said store.
Yes, the store lost money on the potatoes but they made it up elsewhere. You know on the roasts, chips, other groceries one didn't know one needed.
Again one has to spend money to make money.
|