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Ah, but in changing businesses, you always have the small set of business/tech savvy minority who understand the deep changes about to come; and then everyone else, just trying to stop the tide. Amazon was built during the .com bubble: young guys, seeing what is about to come. There were many who said they would fail and it took ten years for everyone else starting selling there wares on the net as well as in stores.
Sure, it won't matter in the end: I strongly believe reasonable priced eBooks are the ineluctable future. I just wished for the sake of my wallet that that ineluctable future would come sooner rather than later.
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